The Anti Boring Origin Story

Because Every Brand Needs One, Apparently

Anti Boring Life Initiative is the brainchild of three friends with a shared disdain for complacency and a shared passion for the outdoors and adventure.

But we quickly realized that we aren't alone. A lot of people out there are craving something deeper: craving a life that transcends the mundane, dodges the ordinary, and kicks boredom right in the you-know-where.

So we took this realization and ran with it, making a few things we actually wanted to wear, with meaning baked in. And we started connecting with a lot of like-minded people to hear their stories (and share those stories with the world).

It’s still just three friends (with a lot of help from our trusted partners). Designing, shipping, answering emails, sometimes forgetting to post on social. Ultimately gearing up for our full launch in October. And always planning our next adventure.

But here you are. So maybe we're onto something?

  • Ben: Chief Stoke Officer

    An East Coast native with a Rocky Mountain soul, I moved West in search of deep snow, fast singletrack, and unbridled stoke. I started Anti Boring Life Initiative as a celebration of the family members, friends, and acquaintances who have inspired me to chase my own Anti Boring life. If I'm not working, you'll probably find me boarding in the Wasatch, riding in Moab, or playing dodge-smoke at a campfire with friends.

  • Jace: Chief Campfire Counselor

    I co-founded Anti Boring Life Initiative as a way to live more deliberately. Not louder, but deeper. I believe in trailhead epiphanies, campfire philosophy, and the kind of stillness you can only find miles from cell service.

    To me, living an anti boring life means remembering that meaning isn't something you find someday. It's usually just a few miles up the trail.

  • Racine: Chief Ankle Breaker

    I’m a trail runner, global hiker, and artist who believes movement is one of the most powerful ways to feel alive. Whether I’m racing, exploring, or creating, I’m driven by a deep love for this earth and the human experience. The Anti Boring Life Initiative speaks to my soul—it’s a reminder to choose boldness, intention, and joy over routine. “The dishes can wait” isn’t just a mantra—it’s how I live fully, eyes open and heart racing.

GIVING BACK

This isn’t just about us. So we've pledged to give back: 1% for the planet. 1% for the people.

And 100% looking damn good on you.

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